Leaf secures £1.8m Series A funding led by Maven to expand operations and engineering teams
Maven Capital Partners led the Series A round, which included backing from the North East Development Fund and the Future Fund.
Leaf provides end-to-end performance marketing services for eCommerce businesses seeking to scale revenue from paid social. The company combines data-marketing expertise with proprietary technology to drive return on ad spend for clients.
Leaf has secured £1.8m in a Series A financing round led by Maven Capital Partners. The investment includes £1m from the North East Development Fund alongside £750k through the government backed Future Fund. The capital will be directed towards expanding the firm in Newcastle and bolstering engineering, data science, sales, and marketing operations as the business scales its performance marketing platform.
From the founder
"Leaf has grown significantly in the last two years with very little capital investment. The whole team is excited about what we will achieve with the additional backing from investors and we are really pleased to welcome Maven as part of this round. It is an exciting time for us, and we are experiencing very strong commercial traction from clients all over the globe."
Gilbert Corrales
CEO at Leaf
Investor perspective
"The social ad space is constantly evolving, and organisations must remain dynamic to ensure more than ever that they are engaging customers and creating bespoke experiences to satisfy those customers. Leaf is helping businesses cost-effectively acquire and retain high-value customers in what is an increasingly competitive environment. Gilbert has built an impressive business and we are delighted to support the business as it enters an exciting new phase of growth."
Peter Smith
Investment Associate, Maven Capital Partners
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
- 03Scale operations
- 04Continue product development
