Kyra secures $15m Series A funding led by Bonnier Ventures to launch its new creator platform.
Bonnier Ventures led the Series A round to fund the rollout of the proprietary Kyra Platform.
Kyra is a global creator economy company that bridges the gap between brands and TikTok creators. The business builds social content and digital tools tailored for generation Z.
London based creator economy company Kyra has raised $15m in a Series A funding round led by Bonnier Ventures. Additional participation came from LionTree, Torch Capital, GMG Ventures and Firstminute Capital. The fresh capital will be deployed to launch the proprietary Kyra Platform, designed to streamline and optimise partnerships between brands and TikTok creators.
The new funding arrives as the business scales its ecosystem of creator services, which already includes Kyra Originals, Kyra Profile and Kyra Studios. The newly launched platform aims to address fragmentation in the creator economy by offering tools for campaign management, performance analysis and direct payments.
Kyra has previously partnered with a range of consumer brands, including Nike, Levi's and Calvin Klein, while paying out more than $5m to creators over the preceding twelve months. The latest financing will support the expansion of its network, which already features hundreds of onboarded creators and a substantial waitlist.
From the founder
"We built Kyra to help brands authentically connect with Gen Z on TikTok, and we’re excited to deploy our Series A capital to launch the Kyra Platform and alleviate challenges within the creator economy,"
Devran Amaratunga Karaca
CEO and co-founder at Kyra
Investor perspective
"Today, one can see the fantastic impact of the ever-growing creator economy, and the launch of the Kyra platform will help secure an efficient dynamic between creators and brands, which couldn’t be more exciting,"
Jonas von Hedenberg
Investment Director, Bonnier Ventures
Use of funds
- 01Continue product development
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About the company
Kyra
Kyra connects brands with TikTok creators through specialized digital products and production services.