JammJar secures investment from the South West Investment Fund to develop its mortgage adviser platform
The funding will support the commercial launch of an artificial intelligence platform designed to automate administrative tasks for mortgage advisers.
JammJar develops an artificial intelligence platform designed to streamline administrative workflows for mortgage advisers in the United Kingdom.
JammJar has secured investment from the South West Investment Fund, managed by The FSE Group, with advisory services provided by FSP. The funding will support the commercial launch and development of the company artificial intelligence platform.
The platform combines client communications, customer relationship management systems, and sourcing tools to automate routine administrative tasks for mortgage advisers. Following a successful beta testing phase, the company is preparing to roll out the technology to the broader advisory market.
Advisory firm FSP guided the transaction through a team led by Penelope Garden, alongside Lauren Lashley and Richard Adams.
Investor perspective
"Supporting ambitious and innovative businesses like JammJar is what the South West Investment Fund is designed to do."
Paul Jones
Senior Investment Manager, British Business Bank
Use of funds
- 01Continue product development
