Infinity secures £5m in corporate debt financing from CIBC Innovation Banking to expand across Europe.
CIBC Innovation Banking has provided corporate debt financing to support product development and international growth.
Infinity provides call tracking and analytics software that helps businesses connect telephone interactions to their marketing performance. Its platform serves clients across sectors such as travel, automotive, and financial services.
Infinity has secured £5m in corporate debt financing from CIBC Innovation Banking to support its European expansion and product development.
Founded in 2011, the London-based company provides call tracking and analytics tools that allow firms to measure the impact of their marketing campaigns on telephone enquiries. Its platform integrates with existing tech stacks and includes post-call tools to link conversation data directly to revenue.
The refinancing package from CIBC Innovation Banking is intended to provide financial flexibility as the firm scales its operations across international markets and enhances its software offering.
From the founder
"This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers."
Matthew Morley
Finance Director at Infinity
Investor perspective
"As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making."
Tom Dods
Director, CIBC Innovation Banking
Use of funds
- 01Continue product development
- 02Expand into international markets