Immense raises £3.6m Series A funding from Amadeus Capital Partners and Global Brain Corporation to scale transport simulation software
The Series A round was co-led by Amadeus Capital Partners and Global Brain Corporation to support product development.
Immense develops an artificial intelligence driven simulation platform that models mobility systems for transport stakeholders. The company emerged in 2016 from a government programme to transform how cities and operators plan transport networks.
Immense has secured £3.6m in a Series A financing round co-led by Amadeus Capital Partners and Global Brain Corporation. Mitsui Fudosan Group affiliate 31 Ventures also participated in the round. The capital will be deployed to support the ongoing expansion and enhancement of the firm's simulation platform. The technology allows public authorities and mobility providers to model complex urban transport networks and assess new services before deployment. Immense intends to build on its initial traction across the UK, Europe and North America following the investment.
From the founder
"Mobility is changing fast but transport decision-making is slow and expensive, based on poor data. Cities need to accommodate growth, improve resilience and serve an ageing population while improving accessibility, air quality and energy consumption. Operators are facing increasingly low margins and both market and technology disruption, and consumers are expecting an ever more seamless service. This is a large-scale system problem that requires digital transformation to integrate siloed assets and empower effective decision-making."
Robin North
Co-Founder and CEO at Immense
Investor perspective
"We’ve reached an inflexion point for transport technology, with machine learning and simulation software providing radical new opportunities for planners and providers. Anyone who’s driven home after a bank holiday weekend – with over 15 million cars and 70,000 incidents on the road – can see the potential benefit of the Immense platform. By testing and simulating traffic, public agencies can plan and manage road use more effectively, allowing them to mitigate delays and reduce travel time."
Amelia Armour
Partner, Amadeus Capital Partners
Use of funds
- 01Continue product development
