iamproperty secures private equity investment from Perwyn to scale its property technology ecosystem.
Perwyn joins the business as a strategic partner while founders retain their majority stake.
The firm provides a suite of digital solutions for estate agents, including property auctions and onboarding tools. It operates across the UK and partners with thousands of agency branches.
ISG Holdings, trading as iamproperty, has secured private equity backing from Perwyn. The incoming partner will support the business as it rolls out its technology ecosystem for estate agencies. Co-founders Ben Ridgway and Jamie Cooke, along with their management team, retain their majority stake following the transaction. The agreement also marks the exit of previous backer LDC after a four-year period of growth.
From the founder
"2023 has been a year of continued collaboration with our Partner Agents and our team to drive our next phase of innovation and we are incredibly excited for the future."
Ben Ridgway
Co-Founder at iamproperty
Investor perspective
"We have been hugely impressed by the iamproperty team’s transformative approach to auctions. Their differentiated strategy for market engagement has enabled them to forge a market-leading business in a growing sector. Perwyn is delighted to invest in the company, endorsing its vision for an interconnected ecosystem, and we are excited to partner with the team to facilitate the next phase of expansion as the business continues to scale."
Gurinder Sunner
Partner, Perwyn
Investors
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About the company
iamproperty
iamproperty builds digital platforms and auction services for estate agents across the UK.