Homely secures pre-seed investment from UST to scale its property technology platform.
The funding from UST will support the completion of its technology platform and market launch.
Homely operates a digital platform designed to improve the property buying and renting process through technology and strategic partnerships. The service connects users with tailored guidance, financial support, and reward mechanisms to assist their path to homeownership.
Homely has secured a pre-seed investment from digital transformation specialist UST to support its property platform. The capital will enable the business to finalise its technology infrastructure and introduce its propositions to the market. The funding follows the company's establishment in 2021 and precedes the planned launch of its consumer platform later in the year.
The business aims to bring transparency to the rental and purchasing markets by partnering with landlords and financial institutions. Its offerings include flexible ownership products and loyalty reward schemes designed to assist prospective buyers in navigating the housing market.
From the founder
"UST’s renowned presence as leading providers of digital technology and transformation services, and the depth of knowledge of its experts, aligns particularly well with Homely. As a business we want to offer innovative, data-led solutions to the current issues facing the property market."
Lewis Scott
Founder and CEO at Homely
Investor perspective
"We are pleased to join forces with Homely, a truly innovative brand that is using technology to offer modern solutions to longstanding problems within the UK property market. This is truly to aligned to our core mission of Transforming Lives and we are looking forward to play a significant role in enriching and enabling the homeownership journey."
Praveen Prabhakaran
Chief Delivery Officer, UST
Use of funds
- 01Continue product development