Pre-Seed26 August 2025

Holiwise raises £1.3m in pre-seed funding led by Bobby Previti to accelerate artificial intelligence development.

The pre-seed round was led by Bobby Previti with participation from senior executives across global financial and logistics firms.

£1.3MPre-Seed

Holiwise is a London based travel agency that employs artificial intelligence to plan and book bespoke leisure and corporate trips. The platform combines deep learning models with inventory integrations to offer automated concierge services.

London based travel technology firm Holiwise has secured £1.3m in a pre-seed funding round led by Bobby Previti. The capital injection comes alongside integrations with major industry platforms including HBX Group and Amadeus to enhance the company booking engine.

The oversubscribed financing round drew backing from senior figures at financial institutions and logistics networks, including executives from Bank of America, Barclays, and DHL. The newly raised funds will be directed towards accelerating technical development of the company artificial intelligence agent, refining dynamic packaging models, and scaling its premium concierge operations.

Founded by Swedish entrepreneurs, Holiwise provides an automated trip planning platform tailored for premium leisure and corporate travellers. The fresh resources will support the firm as it expands its market reach and broadens platform capabilities across thousands of global destinations.

From the founder

"We’ve identified a clear gap in the market between mainstream online travel agencies and high-end travel concierges. Premium travellers are underserved, often forced to choose between impersonal, self-serve booking platforms or expensive concierge services that are slow to access. Holiwise is building an AI travel agent that combines the convenience of technology with the quality of a tailored luxury experience. It can instantly plan and book complete personalised itineraries, including synchronised flights, premium stays, and curated experiences for individuals or groups."

Albin Eriksson Lippe

CEO and Co-Founder at Holiwise

Investor perspective

"I agree with the founders’ vision that there is a gap in the market for premium travellers. Holiwise is taking an innovative approach to solve the problem, with an exceptional team that understands the problem well. I strongly believe that the team is in the right place at the right time, working towards a vision that I’m keen to support."

Bobby Previti

Head of SSA & Covered Bond Trading, Bobby Previti