Genflow secures £8m Series A funding from BGF to fuel global expansion
BGF led the Series A round to support the agency as it expands into new international markets.
Genflow operates an influencer brand building agency backed by an ecommerce and mobile tech platform. The company enables social media creators to launch direct to consumer brands and digital products.
Genflow has secured £8m in Series A funding from BGF to support its international expansion plans. The business operates a platform that helps social media influencers develop and scale their own direct to consumer brands and digital products. The capital will be deployed to fund growth into new global markets, including Miami, New York and Hong Kong, as well as expanding existing brand portfolios.
Established in 2016, the London and Los Angeles based company provides end to end infrastructure spanning design, manufacturing, logistics and marketing. The latest investment follows a period of rapid growth for the agency, which works with creators holding large followings on platforms such as Instagram and YouTube.
From the founder
"Getting people’s attention and attracting customers remains the biggest challenge and cost for any brand. Our platform helps to provide a seamless and direct interaction between influencers and their audiences, in a highly scalable way."
Shan Hanif
CEO at Genflow
Investor perspective
"We’re delighted to be investing in a rapidly growing full-service agency and tech platform which helps influencers build market leading brands and fast track revenue from their online communities. Led by an exceptional founder in Shan Hanif, we’re looking forward to helping the business realise its ambitious expansion plans. Genflow has demonstrated a strong track record of year-on-year growth and has created an exciting new business model that is disrupting the traditional social media advertising market."
Daina Spedding
Investor, BGF
Use of funds
- 01Expand into international markets
