Forward Advances raises £2.2m from Forward Partners to expand its revenue-based financing model for entrepreneurs.
The revenue-based finance provider secured £2.2m from its parent fund to back e-commerce and software as a service businesses.
Forward Advances provides revenue-based finance and support for e-commerce and software as a service businesses. The company offers customisable funding options designed to help entrepreneurs scale without traditional financing hurdles.
Forward Advances has secured £2.2m from Forward Partners to expand its financing operations and support additional online businesses. The funding follows the appointment of a new leadership team, including Managing Director Hasam Silva and Investment Associate Brendon Ferreira.
Launched in April 2020, the firm provides capital for digital advertising and inventory, with repayment tied to future sales. The offering is designed as an alternative to traditional funding routes, avoiding late fees and personal guarantees while incorporating advisory support from an in-house studio team.
From the founder
"Access to funding is one of the biggest limitations of growth and expansion for small businesses. We offer an approach that negates the downsides of traditional funding routes and makes funding more accessible to founders. I’m proud to be leading a team that is helping to bring a more diverse and less transactional approach to funding."
Hasam Silva
Managing Director at Forward Advances
Use of funds
- 01Grow the team
- 02Continue product development
Investors
About the company
Forward Advances
Forward Advances provides bespoke revenue-based financing solutions for e-commerce and software businesses.