Feel secures £4.5m Series A investment led by Fuel Ventures to fund international expansion
Fuel Ventures led the Series A round for the digital health startup, which plans to expand across EMEA and target new product verticals.
Feel produces high-quality nutritional supplements using clean formulas and a direct-to-consumer subscription model. The company operates in the digital health sector with a focus on eliminating unnatural additives.
Digital health company Feel has secured £4.5m in a Series A funding round led by Fuel Ventures. The raise also includes participation from TMT Investments, Sova VC, Richard Longhurst, and Igor Ryabenkiy.
Following rapid growth in its first year, the company intends to use the capital to expand across the EMEA region and develop new product verticals for pregnancy, children, pets, and cognition. Feel operates a direct-to-consumer subscription model, offering supplements that exclude unnatural additives found in traditional retail products.
Investor perspective
"”We’re excited to be supporting Feel’s vision of being a global brand that is committed to the wellness and health of everyone. The growth and the expansion of Feel’s product line present a really exciting time for Feel and we are supporting them in becoming a significant disruptor to the health supplement market.”"

Mark Pearson
Managing Partner, Fuel Ventures
Use of funds
- 01Expand into international markets
Investors

Mark Pearson
Fuel Ventures
Artyom Inyutin
TMT Investments

Alexander Chikunov
Sova
Richard Longhurst
Igor Ryabenkiy