EzTenda secures £500k in pre-seed funding to build its hospitality marketplace.
The pre-seed round was backed by angel investors and Harwood Capital to support product development.
EzTenda operates a digital marketplace connecting hospitality venues with drinks brands through an automated tendering system. The platform streamlines negotiations for listings, marketing budgets and brand support.
EzTenda has raised £500k in pre-seed funding from a group of angel investors and Harwood Capital. The capital will support the creation of the beta product and further product development ahead of a public rollout planned for next year.
Founded by Sam Showering, the platform aims to modernise how hospitality venues and drinks brands negotiate listing agreements. The current bilateral process costs the British industry significant sums annually, a burden the startup seeks to alleviate by opening market access for smaller independent brands.
From the founder
"We envision a hospitality industry where drinks listing deals are fair, open and accessible for everyone."
Sam Showering
Founder at EzTenda
Use of funds
- 01Continue product development
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About the company
EzTenda
EzTenda provides a digital marketplace connecting hospitality venues with drinks brands.