Evorra raises $1m in pre-seed funding from York IE for international expansion and marketing.
York IE backed the pre-seed round to help accelerate operations across the US, Asia, and Europe.
Evorra operates a software marketplace that enables brands and agencies to build, scale, and monetise first-party audiences with privacy compliance.
Evorra has secured $1m in pre-seed funding from York IE to support its international expansion and marketing efforts. The London-based company provides a SaaS marketplace designed to help brands and agencies navigate privacy-compliant data at scale.
The capital will be directed towards growing operations across the US, Asia, and Europe. Founded by Aaron Ritoper, the firm seeks to address complexity and high costs in the marketing technology sector through clean-room technology and user-friendly interfaces.
From the founder
"The global interest in Evorra is growing every day because we bring together ease of use and the ability to activate privacy compliant audiences at scale without a costly technology burden. Evorra has developed with regular input from a community of brands who believe in the power of a posted cookie, decentralised data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity."
Aaron Ritoper
Founder and CEO at Evorra
Investor perspective
"This can only happen when there is the depth of experience in the team trying to solve the problem, and they are not afraid to look at things differently. We saw this immediately with Evorra’s founding team. The advertising industry urgently needs an easier way for advertisers to take back control of their data marketing decisions without the cost and complexity of legacy or some of the new solutions coming to market. Evorra is that solution."
Marshall Everson
VP of Investments and Strategy, York IE
Use of funds
- 01Expand into international markets
- 02Invest in sales and marketing