Series A28 April 2021

eSalesHub secures £1.7m Series A investment led by Maven to scale its artificial intelligence technology.

The funding round was led by Maven Capital Partners via the Northern Powerhouse Investment Fund to support technology development and team expansion.

£1.7MSeries A

eSalesHub provides artificial intelligence technology that analyses big data to optimise marketing spend and connect online customer journeys with offline sales. The company operates from its Doncaster head office.

eSalesHub has secured £1.7m in a Series A funding round led by Maven Capital Partners through the Northern Powerhouse Investment Fund. The capital will be deployed to accelerate business growth, develop proprietary artificial intelligence technology, and create 25 new jobs across technology, data science, business development, and sales and marketing in Yorkshire.

The Doncaster-based firm operates in the UK data analytics market, offering software that bridges the gap between online clicks and offline conversions. Its proprietary platform automates call tracking and recruitment analytics, helping brands measure digital marketing attribution and improve customer service operations.

The investment comprises £1.4m from the NPIF Maven Equity Fund alongside £300k from Maven VCTs. Chief executive and founder Mark Taylor noted that the fresh capital will allow the firm to scale its operations and extend its artificial intelligence applications into new product suites.

From the founder

Investor perspective

"eSales has developed a technology platform that address a genuine data gap between online click and offline conversion. The business has already achieved a number of milestones and supports a growing list of impressive clients. We’re delighted to back Mark and the team at such an exciting stage in the company’s development and look forward to working alongside them to support their growth plans."