Eleos secures £0.6m pre-seed funding from Indico Capital Partners and others to expand insurance access.

The pre-seed round was backed by Indico Capital Partners, APX, Fuel Ventures, and Magic Fund.
Eleos operates as a digital insurtech startup that embeds life and income protection insurance into online consumer journeys. The company partners with major consumer brands to streamline insurance access using existing customer data.
Eleos has secured £0.6m in pre-seed funding from backers including Indico Capital Partners, APX, Fuel Ventures, and Magic Fund. The capital will be deployed to introduce new insurance products and establish strategic distribution partnerships across the UK market.
The firm integrates protection policies into existing digital platforms, using transaction and user data to simplify quotation and application workflows. Early distribution deals include collaborations with financial technology brands such as Loqbox and Updraft.
The founding team brings prior entrepreneurial experience from successful exits including Zaask and Anorak.
From the founder
"Our mission is to give everyone the financial stability that will steer them safely through times of unavoidable hardship by offering accessible, affordable and essential insurance policies. We’ve made huge progress towards this goal in just a few short months, and with our new investment partners, that progress will accelerate."
Kiruba Shankar Eswaran
CEO at Eleos
Use of funds
- 01Continue product development


