Drest raises £15m from Graham Edwards family office to develop Drest Game 2.0.
The investment was agreed with the family office of co-founder and co-chair Graham Edwards.
Drest is a mobile gaming company that integrates luxury fashion, beauty and lifestyle into a digital metaverse platform. The platform connects consumers and brands through interactive styling challenges and virtual collections.
Drest has secured £15m in funding from the family office of its co-founder and co-chair Graham Edwards. The capital will support the development of Drest Game 2.0 and facilitate international expansion across gaming, media, data and ecommerce sectors.
Since its launch in 2019, the London-based company has recorded significant user growth and partnered with numerous luxury brands. The new investment will enable the business to scale its developer ecosystem, enhance marketing channels and explore additional web3 and lifestyle gaming options.
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Accelerate go-to-market
Investors
Categories
About the company
DREST
Mobile gaming platform connecting luxury fashion brands with digital audiences through interactive styling.