Clarity secures £8.8m in funding led by Prosus Ventures to expand applied artificial intelligence teams
The round was led by Prosus Ventures to support team expansion across international markets.
Clarity provides an artificial intelligence platform for customer experience and voice of customer analytics tailored for regulated sectors. The business operates internationally with bases in London, New York and Riyadh.
Clarity has secured £8.8m in new funding led by Prosus Ventures, with participation from a group of regional funds and international investors. The fresh capital will be deployed to expand the applied artificial intelligence teams across key international hubs including New York, London and Riyadh.
Formerly operating as Anecdote, the company has undergone a rebrand alongside the investment announcement. Clarity reports significant commercial momentum over the past year, highlighted by rapid revenue growth and increased adoption of its compliant customer operations technology among global enterprises.
From the founder
"Rebranding to Clarity is about exactly that, bringing more clarity to customer experience. We want AI to be simple, useful, and safe. A lot of tools in the market cut corners, and that doesn’t work in industries where mistakes aren’t an option. From day one we built Clarity to be compliant, secure, and easy to roll out. This new funding lets us keep improving the tech and building the right partnerships so companies can finally modernize customer operations with confidence."
Abed Kasaji
Co-founder & CEO at Clarity
Investor perspective
"As one of the world’s leading e-commerce investors, Prosus Ventures has seen firsthand the impact of Clarity across our portfolio, with companies like OLX Europe, iFood, and Dubizzle already validating its accuracy and potential. That real-world validation, combined with the founding team’s deep expertise in AI and e-commerce, gives us strong conviction that Clarity can redefine how businesses understand and serve their customers globally, and ultimately capture a meaningful share of the fast-growing market for customer experience intelligence."
Robin Voogd
Head of Middle East Investments, Prosus Ventures
Use of funds
- 01Grow the team
- 02Expand into international markets
Investors
Robin Voogd
Prosus Ventures
STV AI Fund
Sukna Ventures
Wamda Capital
Neo
Oraseya Capital
Phaze Ventures
Propeller
Tech Invest Com
