Captini raises $2m led by 24Haymarket to accelerate global growth and partnerships
The funding round was led by 24Haymarket to fuel product development and the TripAdvisor partnership.
Captini provides social WiFi marketing services that help hospitality businesses collect customer data and automate communications.
London-based social WiFi marketing provider Captini has secured $2m in new equity capital led by 24Haymarket, with backing from existing shareholders.
The funding will be deployed to accelerate growth across three main areas, focusing on technology development, product innovation, and expanding strategic partnerships, particularly with TripAdvisor.
Captini previously partnered with TripAdvisor to launch TripAdvisor WiFi Plus, enabling hospitality venues to transform free guest WiFi into an automated marketing tool that collects customer data and encourages reviews.
Investor perspective
"We’re excited to make TripAdvisor Wi-Fi Plus available to restaurants around the world. It’s a free benefit for consumers and helps businesses engage and build closer relationships with new and existing customers,"
Evan Becker
Head of Key Accounts, TripAdvisor
Use of funds
- 01Continue product development
- 02Fund research and development
- 03Fund the next phase of growth
