Aura secures £600k in pre-seed funding led by Ascension to support platform development and a rebrand
The pre-seed round was led by Ascension with backing from Charlotte Street Capital and high-profile angels.
Aura provides a digital companion platform to support fertility clinics and patients through the IVF journey. The company delivers personalised psychosocial care to help individuals manage the emotional impact of fertility treatment.
Aura, a femtech startup operating as The Fertility Circle Group, has secured £600k in pre-seed funding. The round was led by Ascension, with participation from Charlotte Street Capital and angels including Claire Valoti, Amir Nooriala, and Maya Moufarek.
The capital will support team expansion, platform development, and a corporate rebrand from Fertility Circle to Aura. The company previously completed accelerator programmes with M Accelerator, Virgin Startup, and FemTech Lab.
The platform provides evidence-based psychosocial support and is designed to help fertility clinics deliver comprehensive whole-person care.
From the founder
"After going through the pain of miscarriage and IVF myself, I absolutely understand the need for better fertility support. I wish I could have joined your community at the time!"
Holly Branson
at Aura
Investor perspective
"This was an obvious investment for me. It is clear to me that Aura have identified a blue ocean space in the fertility industry."
Claire Valoti
VP of Snap, Claire Valoti
Use of funds
- 01Grow the team
- 02Continue product development
- 03Fund research and development
- 04Fund acquisitions
- 05Fund the next phase of growth
