Antavo secures £8.7m Series A funding led by Euroventures to expand global operations
Euroventures led the Series A round alongside Lead Ventures, iEurope, Innovation Nest, and Zoltan Vardy to support platform development and international growth.
Antavo provides an enterprise loyalty cloud platform that allows brands to run custom experience and lifestyle loyalty programmes without IT support. The company works with global names including BMW, KFC and BrewDog.
Enterprise loyalty technology provider Antavo has secured £8.7m in a Series A financing round led by Euroventures. The round also drew participation from Lead Ventures, iEurope, Innovation Nest, and private investor Zoltan Vardy.
The newly secured capital will be directed towards enhancing the firm software capabilities, improving omnichannel integration, and scaling its international footprint. The funding follows a period of notable commercial expansion for the business, which grew its headcount significantly and onboarded major corporate clients over the preceding year.
Market demand for customer retention tools has intensified as firms navigate a more challenging economic climate and rising acquisition costs. Antavo aims to capitalise on this shift by helping brands move beyond traditional transactional rewards towards programmes designed to foster deeper engagement.
From the founder
"All enterprises today need more creative and direct ways to engage their customers beyond transactions to keep their market share, even if the spend is declining precipitously. In the post-pandemic world, loyalty programs are having a renaissance in providing this embedded brand love. Antavo understands this, as do our investors, and we are excited to receive their backing."
Attila Kecsmar
Co-Founder and CEO at Antavo
Investor perspective
"We believe that current market trends of increasing customer acquisition cost, unlimited choice for consumers and the increasing difficulty to acquire relevant consumer data magnifies the importance of customer engagement and loyalty programs. Antavo has tremendous growth potential. We are excited to help the team to grab this opportunity and expand its services globally and meet the challenges of a growing organisation and client base."
Zoltan Toth
Partner, Euroventures
Use of funds
- 01Continue product development
- 02Expand into international markets
Investors
Categories
About the company
Antavo
Antavo operates an enterprise loyalty cloud platform for major global brands.