Another Round secures £300k from angels and its community to expand its team and product capabilities.

The personal training platform raised £300k from angels and its community to support product development and hiring.
Another Round operates a personal training platform that applies artificial intelligence to fitness coaching. The London based business also provides a white label enterprise product for gyms and wellness providers.
Another Round has secured £300k in a fresh fundraise featuring backing from angel investors and its community members. The capital will support the company as it expands its team, enhances product capabilities, and pursues research and development objectives.
Founded in 2018 by Max Cotton, the platform combines proprietary artificial intelligence with human coaching via an in app messaging interface. Earlier this year, the business introduced an enterprise proposition allowing gyms and wellness brands to customise the personal training application with their own branding.
The latest injection of funds follows a previous funding round in 2021 and support from industry figures including Pure Gym founder Peter Roberts. The company operates with a team of seven based in South London.
From the founder
"At Another Round we want to break down the barriers for people to access personalised fitness, and to make trainers’ lives better. Personal training hasn’t really moved along as an industry since its inception and we’d like to have a huge positive change in this space. We’re excited about the next chapter in our journey and we’re proud to have the support of our investors in this round. With this funding we’ll be able to continue to grow our team, innovate and create new features for our members, and deliver game-changing solutions to enterprise clients."
Max Cotton
CEO and Founder at Another Round
Use of funds
- 01Grow the team
- 02Continue product development
- 03Fund research and development
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About the company

Another Round
Another Round provides an artificial intelligence powered personal training platform for individuals and fitness enterprises.