Adludio secures £2m from Mercia to fund US expansion and platform automation
The London based mobile advertising platform has picked up further backing from Mercia to support its international growth.
Adludio operates an artificial intelligence driven mobile advertising platform that delivers privacy compliant campaigns for major global brands. The company maintains an international footprint spanning several US cities alongside operations in Europe and Asia.
Adludio has secured £2m in fresh funding from existing backer Mercia. The capital will support the company as it expands its footprint in the United States and prepares to launch an automated software product.
The business has seen steady revenue growth in America, alongside additions to its management team. The upcoming platform release aims to give customers self service tools to manage campaigns independently.
The investment arrives as the wider sector adapts to changing privacy regulations and the decline of traditional tracking cookies. Mercia participated in the round via its Northern Venture Capital Trust Funds.
From the founder
"At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully automated capabilities, will provide brands and agencies the chance to translate user attention into profit."
Paul Coggins
CEO at Adludio
Use of funds
- 01Expand into international markets
- 02Continue product development
