Added Health secures £1m from Traditum and angel investors to expand its preventative coaching platform.
The funding round was led by private equity firm Traditum and will support team expansion and sales growth.
Added Health operates a medically led digital health and wellness coaching platform designed to prevent illness and encourage long-term lifestyle changes. The Oxford-based firm combines human coaching with machine learning to deliver personalised health programmes.
Added Health has secured £1m in funding led by private equity firm Traditum, alongside backing from angel investors. The capital will be deployed to support platform development, grow the team, and scale operations as the business targets a broader client base including corporate partners and insurers.
Founded by Dr Michael Stein and Professor Chris Butler, the Oxford-based company provides a preventative coaching service focused on five pillars of health. The platform holds regulation from the Care Quality Commission and employs machine learning to tailor lifestyle advice for users.
Traditum joins the business following its recent healthtech investments, marking another deployment into the sector. The fresh capital allows Added Health to expand its commercial reach and build upon its existing blue-chip client portfolio.
From the founder
"After Satish’s tragic death at the prime of his life and from a condition that could have been prevented, we resolved to find a way to save lives by helping people improve their overall health before any symptoms arise,"
Michael Stein
Physiologist and serial entrepreneur at Added Health
Investor perspective
"Added Health is the second Healthtech investment for Traditum in six months and demonstrates our commitment to help drive the much-needed revolution in healthcare from a reactive to a proactive-based model."
Iain Marlow
Head of Investments, Traditum
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
Investors
Categories
About the company
Added Health
Digital health coaching platform focused on preventative medicine and long-term habit change.