10six Games secures pre-seed investment from Angels Invest Wales and syndicate backers
The pre-seed round was led by Huw Bishop and backed by a syndicate of angel investors including PlayCap and The Games Angels.
A game development studio focused on generative AI technology to drive player personalisation and customisation.
Game industry veterans Susan and Lee Cummings have secured a six-figure pre-seed investment for their studio, 10six Games. The funding round was led by Huw Bishop and included contributions from Angels Invest Wales, PlayCap, and The Games Angels, alongside match-funding from the Wales Angel Co-Investment Fund.
The capital will support the studio ahead of its debut game release, YOU VS ZOMBIES, which utilises generative artificial intelligence to deliver player customisation and autonomous design decisions. In tandem with the financing, the studio announced the appointment of industry figure Nick Button-Brown to its board.
From the founder
"Representation in video games is more important than ever, and technological limitations have long constrained the scale of customization developers could offer. With our proprietary technology and our upcoming game “YOU VS ZOMBIES”, we’re breaking those barriers—creating fully personalized, ever-evolving experiences for every player. This level of customization was previously unattainable, but thanks to advancements in generative AI, we’re making it a reality right here inWales."
Susan Cummings
Co-founder at 10six Games
Investor perspective
"It was a pleasure to bring together a group of angels to support 10six Games, a new game development studio led by seasoned founders and gaming rockstars, Susan and Lee Cummings. They have a uniquely exciting vision for the next generation of player character and story customisation in games. Their track record is second to none and I look forward to supporting them in the future"
Huw Bishop
Lead investor, Angels Invest Wales
Investors
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About the company
10six Games
10six Games develops customisable video games using generative artificial intelligence.